Friday, April 5, 2013

Color Refresh

Color Refresh

Q: What are the new core colors, and what are the In Colors that are returning as core colors?
A: The one new color is called Smoky Slate. The nine returning In Colors as core colors are Bermuda Bay, Blushing Bride, Calypso Coral, Crushed Curry, Island Indigo, Pear Pizzazz, Pool Party, Soft Sky, and Wisteria Wonder. Check out these colors displayed in their new collections!

Q: Why are colors being discontinued?
A: We retired colors based on sales history and focus group feedback. We also looked at our overall color offering and determined what colors were not working with others. We sent out surveys, looked at trends, and determined what colors are out of date, etc.
Q: Why have some of the carryover colors changed collections?
A: With the changes, we found that a few colors fit better in a different collection. We also organised our colors to be more complementary within each collection.

So there you have it.  I am SO EXCITED about this change.  How about you?  What colors will you miss and what colors are you happy to see return?  Leave a comment below.

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